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About the Jack Said What Collection

The Jack Said What Collection celebrates one of the most exciting and respected names in electronic music culture. Founded in 2022 by Irvine Welsh, Steve Mac, and Carl Loben, Brighton-based label Jack Said What has quickly carved out a reputation as a powerhouse of underground energy, fearless creativity, and uncompromising quality. This collection of premium t-shirts brings that same ethos into streetwear form—bold, authentic, and built for those who live life with vision. This is more than merch. This is movement.

Streetwear for the Relentless

At Our Era, we design for the relentless, the hungry, and the obsessed—the ones who see the vision and refuse to quit. Jack Said What embodies that same spirit, having disrupted the electronic music landscape with a fresh approach and a commitment to supporting groundbreaking artists. This collaboration channels that drive into a wearable collection for DJs, producers, ravers, and fans of underground culture everywhere.

Premium Quality, Bold Design

Each t-shirt in the Jack Said What Collection is crafted with high-quality fabrics, combining comfort, durability, and cultural edge. Featuring bold prints and the unmistakable Jack Said What branding, these pieces are designed to make a statement on the dance floor, in the studio, or on the streets. Streetwear that doesn’t just look the part—it tells the story of a label rewriting the rules.

Inspired by Underground Culture

The Jack Said What Collection is rooted in the raw, rebellious energy of electronic music culture. Just like the label itself, these pieces are forward-thinking, unapologetic, and made for those who want to wear their passion for music and creativity loud and proud. Whether you’re behind the decks or front row at the rave, this collection lets you represent a label that stands for pushing boundaries and making waves.